Cold email templates

Second, third and fourth emails that add something new instead of asking whether they saw the last one.

• Follow-upsFollow-up 1: add one piece of contextA first follow-up that adds one new, concrete detail instead of asking whether they saw the last email.2 emails over 3 days
• Follow-upsFollow-up 2: a different angleWhen the first angle didn't land, the second follow-up tries a different benefit for a different person in the same company.3 emails over 9 days
• Follow-upsFollow-up 3: give something usefulA third follow-up that stops asking and gives: a short tip they can use whether or not they ever reply.4 emails over 13 days
• Follow-upsFollow-up 4: one easy questionA short fourth follow-up that asks a multiple-choice question so replying takes a single number.4 emails over 15 days
• Follow-upsOne-line nudgeA deliberately tiny follow-up for when your first email was already complete and just needs to resurface.2 emails over 4 days
• Follow-upsThey said 'check back later'Picks up a conversation exactly when the prospect asked you to, and reminds them what they said.2 emails over 7 days · existing contacts
• Follow-upsAfter a first callRecaps a discovery call in a few lines, confirms the next step, and makes it easy to share internally.1 email · existing contacts

Variables like {{first_name}} are filled from each lead; {{ai_line}} needs Write AI lines, which uses your own AI provider account. Check any template with the free spam word checker or subject line tester after you edit it.