Cold email guides
Long-form, practical guides. Every technical rule links to the source that sets it, and nothing here relies on invented numbers.
Cold email, start to finish
How to do cold email properly: setup, lists, writing, follow-ups, sending, replies, measurement and the law, with sources for every technical rule.
16 min read
Cold email deliverability: getting to the inbox
Why cold emails land in spam and how to fix it: SPF, DKIM, DMARC, Gmail, Yahoo and Outlook rules, reputation, warmup, list hygiene and monitoring.
15 min read
How to write a cold email people answer
A practical method for writing cold emails: one reader, subject lines, first lines, a four-part structure, honest personalisation and examples.
12 min read
Cold email follow-ups: how many, how often, what to say
How to follow up on cold emails without being a pest: sequence length, spacing, what each email should add, threading, stop rules and the final email.
10 min read
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