Skip to content
Early access: send from your own mailbox today. What works

Write once. Read like you wrote it for them.

Variables with fallbacks, conditional paragraphs, one AI-written opening line per lead from their own website, images with their name on them, and advanced spintax (nested, weighted, shuffled) so no two emails are identical, with a preview of the variations and a safe-to-send score.

Start freePricing

AI first lines run on your own AI account (Google Gemini, Groq and OpenRouter have free tiers). Inboxed never charges for those calls.

{Hi|Hello} {{first_name|there}},

{{ai_line}}

{% if industry == "SaaS" %}Teams like yours cut churn…{% else %}Teams like yours save hours…{% endif %}

![Your name on our board](image:board)

Priya · SaaS

Hi Priya, saw that your team just opened a Berlin office.

Teams like yours cut churn…

Priya’s name on the image
Tom · Logistics

Hello Tom, your new same-day route map is a clever idea.

Teams like yours save hours…

Tom’s name on the image
One template with a variable and fallback, a condition on industry, spintax and an AI-written first line, and how it reads for two different leads.

What it does

  • Variables and fallbacks

    {{first_name|there}} fills in each lead’s data, with a fallback when it’s empty. Leftover placeholders block a launch.

  • If / else text

    {% if industry == "SaaS" %}…{% else %}…{% endif %} with contains, is empty and and/or. Lead data is only compared, never run.

  • AI first lines

    For each lead, Inboxed reads their company homepage and about page and writes one opening line into a custom field, through your AI key.

  • Images and GIFs

    PNG, JPEG, GIF or WebP up to 2 MB. Metadata is stripped and animated GIFs stay animated.

  • Personalised images

    Up to 8 text layers with variables on a base image, plus the lead’s company logo when one is found.

  • Video thumbnails

    Paste a YouTube, Vimeo or Loom link: we fetch the thumbnail, add a play button and link it to the video.

  • Advanced spintax

    {Hi|Hello|Hey} picks one option per lead and step, with nesting up to 5 levels, weights ({Hi::3|Hello::1}), empty options ({|really }) and shuffled sentence order ([[A.|B.|C.]], with sep=", " for lists). Fixed per lead, so previews, follow-ups and retries match.

  • Variations and safe-to-send score

    Preview variations shows the exact number of combinations, sample copies with their own spam check, how similar they are and which groups matter most. Each email gets a 0–100 estimate with every factor explained.

  • Custom fields and languages

    Up to 200 custom fields per workspace, and a translated version of a step for leads in that language.

How it works in Inboxed

  1. Bring the data

    Import columns as custom fields, or let AI first lines fill one in.

  2. Write with logic

    Use variables, conditions and spintax in the editor; insert images, personalised images and video thumbnails.

  3. Preview per lead

    See exactly what a given lead will receive before you launch.

  4. Checked at send time

    Broken conditions, missing images or leftover placeholders stop that email instead of sending it wrong.

Honest limits

What this doesn’t do, and what it needs from you.

  • AI first lines need your own AI account and key. If a lead’s website can’t be read, the line stays empty: nothing is made up from the name alone.
  • One AI line run covers up to 2,000 leads; it runs in small batches and pauses for a minute when your provider rate-limits it.
  • Images make an email HTML. For the most plain-looking first touch, keep step 1 text-only.
  • Spintax nests up to 5 levels, and a shuffle block takes up to 10 items. Broken spintax blocks saving and launch.
  • The safe-to-send score is an estimate from known spam-filter signals; it can’t guarantee inbox placement, and a low score only warns.

Questions

Which AI providers work for first lines?

Google Gemini, Groq, OpenRouter (all with free tiers), Anthropic and OpenAI. You paste your own key in Settings → AI account; your provider bills you, if anything.

Can lead data break my template?

No. Conditions are parsed into a small tree and lead values are only ever compared. A company called “{% endif %}” is just text.

Do personalised images work in every inbox?

They are normal images, so they show wherever the recipient’s client loads images. The plain-text part carries the alt text.

Works with the rest of Inboxed

All features · Pricing: $1 per 1,000 emails sent

Warm up today. Launch when you’re ready. Pay only for emails that send.

No subscription, no card to start. Connect a mailbox and warmup begins in under a minute.

Start freeSee how pricing works