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Early access: send from your own mailbox today. What works

They said 'check back later'

Picks up a conversation exactly when the prospect asked you to, and reminds them what they said.

Follow-ups

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Not a cold email. This one is for people who already know you: customers, past prospects or contacts who asked to hear from you.

Subject lines

  • Checking back as you suggested(used in the template)
  • Checking back as promised
  • As you suggested, {{first_name}}

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

  1. Email 1 · day 1

    Checking back as you suggested

    Hi {{first_name}}, A few months ago you mentioned the accessibility review at {{company}} would make more sense after your site relaunch, and asked me to check back around now. Is this a better time? If the relaunch has moved, just say when and I'll wait. {{sender_first_name}}

  2. Email 2 · day 8 (7 days after the previous one, if there’s no reply)

    Re: Checking back as you suggested

    Hi {{first_name}}, Just making sure this didn't get lost in a busy week. A one-word "later" is fine and I'll check back again. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a website accessibility auditor following up after a prospect asked for a later date.

When to use it

When a prospect replied 'not now, try me in a few months'. Add them to this campaign with the first email delayed until that date.

Why it works

  • You're doing what they asked, which is the opposite of pestering.
  • Reminding them of their own words restores the context instantly.
  • It asks whether the timing is better now, which is an easy question to answer.

How to adapt it

  • Mention the reason they gave for waiting, if you know it, by editing the email per lead in the composer.
  • Schedule it for the month they named, not earlier.

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