Follow-up 1: add one piece of context

Subject lines

• Shift swaps at {{company}}(used in the template)
• Rotas at {{company}}
• Shift swaps at {{company}}

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   Shift swaps at {{company}}

   Hi {{first_name}}, When a server swaps a shift by text at your restaurants, does a manager have to update the rota by hand afterwards? We make a scheduling app where staff swap shifts themselves and the manager just approves. Would that be useful across your sites? {{sender_first_name}}

2. Email 2 · day 4 (3 days after the previous one, if there’s no reply)The email this template is about

   Re: Shift swaps at {{company}}

   Hi {{first_name}}, One detail I should have included: staff use it on their own phones, so there's nothing to install at the restaurant, and the existing rota can be imported from a spreadsheet. Worth a look? {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for an employee scheduling app writing to restaurant group operations managers.

When to use it

As the second email of almost any sequence, three or four days after the first.

Why it works

• 'Just bumping this' gives the reader nothing new. One extra detail gives them a second reason to reply.
• It's shorter than the first email, which signals you're not about to send an essay every few days.
• It replies in the same thread, so the original context is one scroll away.

How to adapt it

• Pick the single most concrete detail you left out of email one: how setup works, what a first week looks like, or who it suits.
• Keep the follow-up under 60 words.