New office or location

Subject lines

• The new {{company}} office(used in the template)
• The new {{company}} office
• Opening in {{city|a new city}}

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   The new {{company}} office

   Hi {{first_name}}, {% if city is not empty %} I saw {{company}} is opening an office in {{city}}. Exciting step. {% else %} I saw {{company}} is opening a new office. Exciting step. {% endif %} We plan and build office fit-outs, and the part that usually slips is furniture and network lead times, not the build itself. If you're still choosing a fit-out partner, would a short call to walk through a realistic timeline help? {{sender_first_name}}

2. Email 2 · day 6 (5 days after the previous one, if there’s no reply)

   Re: The new {{company}} office

   Hi {{first_name}}, If you've already got a partner, good luck with the move. If not, I can send a one-page timeline we use with clients so you can sanity-check any quote you get. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. {% if %} blocks choose text based on a lead field. Written for an office fit-out company writing to companies that announced a new office.

When to use it

When a company publicly announces a new office, store, warehouse or site, and your service is part of getting it running.

Why it works

• Expansion creates a short window with many decisions and a budget attached.
• The condition adjusts the line when you know the city, without a broken sentence when you don't.
• It names the predictable pain (timelines) rather than pitching features.

How to adapt it

• Replace the fit-out angle with what your service covers when a new site opens.
• Make sure the city field holds the new location, not the head office, or remove the condition.