Simple introduction

Subject lines

• Question for {{company}}(used in the template)
• A question about {{company}}

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 3 emails

1. Email 1 · day 1

   Question for {{company}}

   Hi {{first_name}}, I'm {{sender_first_name}}. We help teams like {{company}} with [what you do, in one line]. Is this something you look after, or is there someone better to ask? Thanks, {{sender_first_name}}

2. Email 2 · day 4 (3 days after the previous one, if there’s no reply)

   Re: Question for {{company}}

   Hi {{first_name}}, One detail that might be useful: most teams we work with start with [a small first step], which takes about [time]. Happy to share how that would look for {{company}} if it's relevant. {{sender_first_name}}

3. Email 3 · day 9 (5 days after the previous one, if there’s no reply)

   Re: Question for {{company}}

   Hi {{first_name}}, I won't keep writing. If this becomes a priority later, just reply to this email and I'll pick it up. All the best, {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for any business; you fill in what you do.

When to use it

When you want a plain, general-purpose opener and are happy to write the one-line description of your offer yourself.

Why it works

• It says who you are and asks whether they're the right person, which is easy to answer.
• Each follow-up is shorter than the last, and the third one closes politely.

How to adapt it

• Replace each [bracketed] part with your own details. Inboxed won't launch the campaign until you do.