Agency or freelance services
For design, development or marketing services: one observation, one offer, no hard sell.
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Fill-in starter. Text in [square brackets] is yours to write. Inboxed highlights it in the editor and won’t launch until it’s replaced.
Subject lines
- An idea for the {{company}} website(used in the template)
- A few notes on the {{company}} site
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 3 emails
Email 1 · day 1
An idea for the {{company}} website
Hi {{first_name}}, I'm {{sender_first_name}}, I run a small [design / development] studio. I had a look at the {{company}} site and noticed [one specific, honest observation]. I've written down two or three small changes that would likely help. Would you like me to send them? No charge and no strings. {{sender_first_name}}
Email 2 · day 5 (4 days after the previous one, if there’s no reply)
Re: An idea for the {{company}} website
Hi {{first_name}}, For context, here's a recent project that's similar: [link to one case study]. It shows the before and after, and what changed. If it's useful, I'm happy to send the notes for {{company}}. {{sender_first_name}}
Email 3 · day 12 (7 days after the previous one, if there’s no reply)
Re: An idea for the {{company}} website
Hi {{first_name}}, Last note from me. If a website or product project comes up later, I'd be glad to hear from you. Thanks for reading, {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a design or development studio; you fill in your observation and case study.
When to use it
For studios and freelancers who can make one honest observation about the prospect's website.
Why it works
- A specific observation proves you looked.
- Offering notes first is generous and low-risk for the reader.
How to adapt it
- Write a real observation for each lead and link one relevant case study in the second email.
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