Referral partnership
Proposes sending each other customers when one of you can't help, between businesses that serve the same clients.
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Subject lines
- Sending each other work(used in the template)
- Sending each other work
- Clients we could share
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
Sending each other work
Hi {{first_name}}, I'm a commercial photographer. Clients often ask me to recommend someone for brand identity work, and I'd like to be able to point them to a studio I trust. I suspect {{company}} has the opposite question now and then: clients who need product or team photography. Would you be open to a short call to see if we'd be a good fit to refer each other? {{sender_first_name}}
Email 2 · day 7 (6 days after the previous one, if there’s no reply)
Re: Sending each other work
Hi {{first_name}}, No commitment involved. If it helps, I'm happy to send the next brand project I come across your way first, and we can see how it goes. {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a commercial photographer writing to a branding agency.
When to use it
When you regularly meet clients who need something you don't do, and the other business does it well.
Why it works
- It starts from a real situation you both face: turning down work.
- No money needs to change hands at the start, which keeps it simple.
- Offering to send the first referral shows good faith.
How to adapt it
- Describe the overlap from your side honestly.
- Only offer referral fees if you're sure it's allowed in your industry.
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