Partnership proposal
Proposes working together when your audiences overlap, and says what each side gets.
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Fill-in starter. Text in [square brackets] is yours to write. Inboxed highlights it in the editor and won’t launch until it’s replaced.
Subject lines
- {{company}} and [your company](used in the template)
- Working together
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
{{company}} and [your company]
Hi {{first_name}}, Our customers seem to overlap: we serve [audience], and so does {{company}}. I'd like to explore a simple partnership, for example [referral, co-hosted session or integration]. You'd get [benefit for them]; we'd get [benefit for you]. Worth a short conversation? {{sender_first_name}}
Email 2 · day 6 (5 days after the previous one, if there’s no reply)
Re: {{company}} and [your company]
Hi {{first_name}}, If you're not the right person for partnerships at {{company}}, could you point me to who is? I'd appreciate it. {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for any company with an overlapping audience; you fill in the details.
When to use it
When your audiences overlap and you can say what each side would get.
Why it works
- It states the benefit for both sides up front.
- The follow-up asks for the right person instead of repeating the pitch.
How to adapt it
- Fill in your company name, the audience and the specific partnership idea.
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