Co-marketing proposal

Subject lines

• A joint session on contractor rules(used in the template)
• A joint session for both our audiences
• Running a session together

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   A joint session on contractor rules

   Hi {{first_name}}, Our customers are HR teams at growing companies, and the question we hear most is how to work with contractors safely. That's your firm's expertise, not ours. Would {{company}} be interested in a joint online session on it? We'd handle the platform, the registration page and sharing it with our audience. You'd bring the legal expertise and promote it to yours. Happy to share a draft outline if it's of interest. {{sender_first_name}}

2. Email 2 · day 7 (6 days after the previous one, if there’s no reply)

   Re: A joint session on contractor rules

   Hi {{first_name}}, If a session is too much, a short joint article could work too. I'm open to whichever format suits your team. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for an HR software company proposing a joint webinar with an employment law firm.

When to use it

When you share an audience with a non-competing company and have a specific idea, not just 'let's collaborate'.

Why it works

• A specific idea is easier to say yes to than an open-ended partnership.
• Laying out who does what shows you've thought about their effort.
• Both audiences get something useful, so neither side is just borrowing the other's list.

How to adapt it

• Pitch one concrete format and topic.
• Never suggest sharing contact lists. Each side promotes to its own audience.