MSP: IT for a growing team
A managed IT provider writes to growing companies where IT is likely handled by whoever knows most about computers.
First touchIT services and MSPs
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Subject lines
- Who handles IT at {{company}}?(used in the template)
- Who handles IT at {{company}}?
- IT for a growing team
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
Who handles IT at {{company}}?
Hi {{first_name}}, In a lot of companies the size of {{company}}, IT ends up with whoever is best with computers, on top of their real job. We look after IT for small teams: new laptops, accounts, backups and a helpdesk staff can email. Is that a gap at {{company}}, or is it well covered? {{sender_first_name}}
Email 2 · day 6 (5 days after the previous one, if there’s no reply)
Re: Who handles IT at {{company}}?
Hi {{first_name}}, If it's helpful, I'm glad to do a short, no-commitment review of your current setup and send you a list of anything that looks risky. {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a managed service provider writing to office managers at small businesses.
When to use it
For companies with roughly 10 to 50 staff and no dedicated IT person.
Why it works
- The 'accidental IT person' is a familiar, slightly painful reality in small firms.
- It speaks to the person who's actually stuck with the work.
How to adapt it
- Describe your real services and the size of company you serve.
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