Meeting request with two times
Proposes two specific times so the reply can be one word, with a fallback if neither works.
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Subject lines
- A short call before your renewal(used in the template)
- Tuesday or Thursday?
- A short call about your renewal
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
A short call before your renewal
Hi {{first_name}}, Many companies review their business insurance a few months before renewal, which is when a second quote is most useful. If {{company}} would like one, I can do a 15-minute call to understand your cover. Would {Tuesday at 10|Tuesday at 2} or {Thursday at 11|Thursday at 3} suit you? If neither does, suggest a time and I'll make it work. {{sender_first_name}}
Email 2 · day 6 (5 days after the previous one, if there’s no reply)
Re: A short call before your renewal
Hi {{first_name}}, If it's easier, reply with your renewal month and I'll get in touch closer to then. {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. {a|b} picks one option per lead. Written for a commercial insurance broker writing to finance directors of mid-sized firms.
When to use it
When there's already a reason to talk (a renewal date, a public trigger) and you want to cut the back-and-forth of scheduling.
Why it works
- Choosing between two options is easier than inventing a time.
- Offering a fallback keeps it from feeling like a trap.
- Spintax rotates the times across leads, so your calendar doesn't fill one slot.
How to adapt it
- Put your own real availability in the spintax options and keep the list current.
- If you use a booking page, you can link it in the follow-up, not the first email.
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