Call or a written summary

Subject lines

• Your attribution setup(used in the template)
• Call, or would you rather read it?
• Your attribution setup

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   Your attribution setup

   Hi {{first_name}}, I help growth teams figure out which channels are actually bringing in customers, when the ad platforms all claim the same sale. Two options, whichever suits you better: - A 20-minute call where we look at your current setup together. - A one-page written summary of what I'd check first, based on what you can share by email. Would either be useful for {{company}}? {{sender_first_name}}

2. Email 2 · day 6 (5 days after the previous one, if there’s no reply)

   Re: Your attribution setup

   Hi {{first_name}}, Still glad to do either. If attribution isn't on your plate this quarter, just let me know and I'll stop here. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a marketing analytics consultant writing to heads of growth.

When to use it

For audiences that are meeting-heavy already, like senior engineers, founders and executives.

Why it works

• Some people never take cold calls but will happily read a page.
• Offering both shows you care about their time more than your calendar.
• Either answer is a real step forward.

How to adapt it

• Make sure you can actually write a useful one-page summary for each lead who asks.