E-commerce: checkout observation
Opens with something specific noticed while going through the prospect's checkout, as a real customer would.
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Subject lines
- Your checkout on a phone(used in the template)
- Your checkout on a phone
- I tried buying from {{company}}
The email
Email 1 · day 1
Your checkout on a phone
Hi {{first_name}}, I went through the {{company}} checkout on my phone yesterday. The shipping cost only appeared at the last step, and that's the moment many shoppers leave. I help online stores with exactly this kind of thing. Would a short list of two or three similar fixes be useful? {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a conversion consultant writing to online store owners.
When to use it
When you've actually tried the store's checkout before writing.
Why it works
- Behaving like a customer gives you real, specific insight.
- Store owners rarely see their own checkout fresh.
- It names one fix, not a list of everything wrong.
How to adapt it
- Go through each store's checkout before writing and note one real issue.
- Never claim to have bought something if you didn't.
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