E-commerce: packaging supplier

Subject lines

• Breakages in transit at {{company}}(used in the template)
• Your shipping boxes
• Breakages in transit

The email

1. Email 1 · day 1

   Breakages in transit at {{company}}

   Hi {{first_name}}, For brands shipping glass and ceramics, breakages and oversized boxes are usually the two packaging costs that hurt most. We make custom-sized mailer boxes with fitted inserts. If you tell me your two best-selling products, I can send sample boxes sized for them. Would that be useful? {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a custom packaging manufacturer writing to online brands.

When to use it

For brands that ship physical products, especially fragile or oddly sized ones.

Why it works

• Breakages and oversized boxes are real costs every e-commerce operator recognises.
• Offering samples sized to their product is concrete.

How to adapt it

• Replace the breakage angle with the problem your packaging solves.