Ask a senior leader to point you
Writes to a senior leader briefly, asking who on their team owns a specific area, without pitching them.
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Subject lines
- Who runs field scheduling at {{company}}?(used in the template)
- Who runs field scheduling at {{company}}?
- A pointer to your service team
The email
Email 1 · day 1
Who runs field scheduling at {{company}}?
Hi {{first_name}}, I'll keep this short. We make scheduling software for companies with engineers on the road, and I'd like to speak with whoever plans their routes and jobs at {{company}}. Who would be best to talk to? Thank you, {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a field service software company writing to a managing director.
When to use it
When your real buyer is a manager, and a short note from the top tends to get it read.
Why it works
- Senior people often forward to the right person with a one-line note, which gets you read.
- Being short and specific respects their time.
- It doesn't ask the executive to evaluate anything.
How to adapt it
- Use this sparingly and only with real reason to think the company is a fit.
- When they forward you, write to the new contact and mention who sent you.
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