Cold email templates

Opening emails, each built on a different reason to write: a problem, a trigger event, a shared contact, a genuine compliment or a useful resource.

• First touch · SaaSAfter a funding roundCongratulates a company on a recent raise, then connects it to a concrete next problem that growth usually brings.3 emails over 12 days
• First touch · SaaSThey changed toolsWrites after a company adopts or leaves a platform, offering help with the work that a switch creates.2 emails over 5 days
• First touch · SaaSSaaS: onboarding review offerA product consultancy offers SaaS companies a short, specific review of their sign-up and first-run experience.2 emails over 5 days
• First touch · SaaSSaaS: founder to founderA founder writes to another founder plainly and briefly, the way founders talk to each other.1 email
• First touch · SaaSSaaS: cancellations and failed paymentsWrites to SaaS finance or growth leads about customers lost to failed card payments, a problem many teams don't measure.2 emails over 5 days
• First touch · Financial services, SaaSFractional finance leadA part-time finance lead offers help to founders who've outgrown their bookkeeper but don't need a full-time hire.1 email
• First touch · Education and academia, SaaSEducation: software to a departmentAn education software company writes to a department head about a teaching admin problem, timed around the academic calendar.1 email
• First touch · Legal services, SaaSLegal: software for law firmsA legal software company writes to law firm managers about client intake admin.1 email

Variables like {{first_name}} are filled from each lead; {{ai_line}} needs Write AI lines, which uses your own AI provider account. Check any template with the free spam word checker or subject line tester after you edit it.