Win-back: personal check-in
A personal check-in from the account manager to a former customer they knew well.
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Not a cold email. This one is for people who already know you: customers, past prospects or contacts who asked to hear from you.
Subject lines
- Checking in, {{first_name}}(used in the template)
- Checking in, {{first_name}}
- How are things at {{company}}?
The email
Email 1 · day 1
Checking in, {{first_name}}
Hi {{first_name}}, It's been a while since we worked together on the {{company}} offices, and I wanted to check in. I hope the move to the new building went smoothly. If there's ever anything we can help with again, even a one-off job, I'd be glad to hear from you. All the best, {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for an account manager at a facilities services company.
When to use it
For former customers with whom you had a real relationship. Send from the person they knew.
Why it works
- Hearing from someone they knew feels personal, not like a campaign.
- It asks about them first.
- It leaves the door open without asking for anything.
How to adapt it
- Send from the account manager they worked with, and mention something specific from your time working together.
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