Old trial sign-up
Writes to people who tried your product long ago and stopped, with what's changed and a simple question.
Free to sign up; sending costs $1 per 1,000 emails. Already have an account? Create a draft from this template. Nothing sends until you launch.
Not a cold email. This one is for people who already know you: customers, past prospects or contacts who asked to hear from you.
Subject lines
- You tried our form builder a while back(used in the template)
- You tried us a while back
- A lot has changed since your trial
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
You tried our form builder a while back
Hi {{first_name}}, You tried our form builder a while ago and didn't stay on. That's useful to know, so thank you for giving it a go. Since then we've added conditional logic and payments inside forms, which were the two things people asked for most. Could I ask what made you stop? Even a few words helps us improve. {{sender_first_name}}
Email 2 · day 7 (6 days after the previous one, if there’s no reply)
Re: You tried our form builder a while back
Hi {{first_name}}, If you'd like to look again, your old account still works. If not, no problem, and thanks for reading. {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a form-builder app writing to people whose trial ended over a year ago.
When to use it
For people who signed up for a trial more than a few months ago and never became customers. Check your privacy notice covers this kind of email.
Why it works
- They already chose to try you once, so there's context.
- Naming one specific improvement gives them a reason to look again.
- Asking why they stopped is useful whether or not they return.
How to adapt it
- Name a real product change that addresses the common reason people left.
- Only send this to people whose sign-up terms allow product emails.
Warm up today. Launch when you’re ready. Pay only for emails that send.
No subscription, no card to start. Connect a mailbox and warmup begins in under a minute.