Invite a guest to your podcast

Subject lines

• Would you come on our podcast?(used in the template)
• Would you come on our podcast?
• A podcast invitation

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   Would you come on our podcast?

   Hi {{first_name}}, I host a podcast for people who run independent shops, and I'd love to have you as a guest. The way {{company}} turned its shop floor into an event space is exactly the kind of story our listeners learn from. The format is a relaxed 40-minute conversation, recorded remotely at a time that suits you. You'd get the questions in advance. Would you be up for it? {{sender_first_name}}

2. Email 2 · day 7 (6 days after the previous one, if there’s no reply)

   Re: Would you come on our podcast?

   Hi {{first_name}}, Just checking this reached you. If the timing is busy, we're booking a couple of months ahead, so later works too. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a host of a podcast about running independent shops.

When to use it

When you host a show and want a specific guest. A podcast invite is often the most welcome cold email someone gets that week.

Why it works

• It says why them, specifically, which is what makes an invitation feel real.
• The time commitment and format are clear, so there's nothing to clarify before saying yes.
• It doesn't oversell the audience size.

How to adapt it

• Say honestly what the show is and who listens. Don't invent download numbers.
• Name what you liked about their work in the first paragraph.