First email to an investor

Subject lines

• Software for construction site managers(used in the template)
• Software for site managers
• Raising our seed round

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   Software for construction site managers

   Hi {{first_name}}, I'm the founder of a startup that replaces the paper daily reports on construction sites with a simple phone app. Site managers use it to log progress, deliveries and issues in a couple of minutes a day. I'm writing because {{company}} backs early-stage software for traditional industries, and we're raising our seed round now. Would you be open to seeing our deck? {{sender_name}}

2. Email 2 · day 8 (7 days after the previous one, if there’s no reply)

   Re: Software for construction site managers

   Hi {{first_name}}, A quick update since my last email: we've signed two new construction firms this month. Happy to share the details if it's useful. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a founder of a construction software startup writing to an early-stage investor.

When to use it

When the investor publicly invests in your stage and sector. A warm intro is better if you can get one (see the intro request template).

Why it works

• Investors read many pitches. Three short paragraphs respect that.
• Explaining why you chose them shows you're not writing to every fund.
• Asking whether to send the deck keeps the first email link-free.

How to adapt it

• Use real progress only: customers, revenue or usage you can show. Never round up.
• Name the specific reason this investor fits, such as a past investment or a stated focus.