Webinar attendee
Follows up with people who registered for your webinar, differently for those who attended and those who didn't.
Free to sign up; sending costs $1 per 1,000 emails. Already have an account? Create a draft from this template. Nothing sends until you launch.
Not a cold email. This one is for people who already know you: customers, past prospects or contacts who asked to hear from you.
Subject lines
- The year-end close session(used in the template)
- The year-end close session
- After the webinar
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
The year-end close session
Hi {{first_name}}, Thanks for registering for yesterday's session on the year-end close. The recording is ready if you'd like it, or if you'd like to share it with your team. Just reply and I'll send the link. One question I didn't get to: which part of your close takes the longest at {{company}}? {{sender_first_name}}
Email 2 · day 6 (5 days after the previous one, if there’s no reply)
Re: The year-end close session
Hi {{first_name}}, Several people asked about reconciling intercompany balances, so I wrote up a short answer. Would that be useful to you as well? {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for an accounting software company that ran a webinar on year-end close.
When to use it
The day after a webinar, to registrants. Split attendees and no-shows into two lists, or use a custom field.
Why it works
- They raised their hand by registering, so a follow-up is expected.
- Offering the recording first gives value before asking for anything.
- A question about their own situation is easier to answer than 'any questions?'.
How to adapt it
- Create a custom field (for example attended) set to yes or no, and use a condition on it, or make two campaigns.
- Replace the topic and the question with your own session's.
Warm up today. Launch when you’re ready. Pay only for emails that send.
No subscription, no card to start. Connect a mailbox and warmup begins in under a minute.