Ask permission to close

Subject lines

• Office cleaning at {{company}}(used in the template)
• Should I stop writing?
• Okay to close this off?

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 3 emails

1. Email 1 · day 1

   Office cleaning at {{company}}

   Hi {{first_name}}, We clean offices in {{city|your area}} in the evenings, and we're careful about the details office managers usually end up chasing: meeting rooms reset, kitchens done properly, the same team each night. Are you happy with your current cleaners, or is it worth a quote? {{sender_first_name}}

2. Email 2 · day 5 (4 days after the previous one, if there’s no reply)

   Re: Office cleaning at {{company}}

   Hi {{first_name}}, If it helps, we can do one trial evening so you can judge the work before deciding anything. {{sender_first_name}}

3. Email 3 · day 11 (6 days after the previous one, if there’s no reply)The email this template is about

   Re: Office cleaning at {{company}}

   Hi {{first_name}}, I don't want to keep filling your inbox. Should I close this off, or is it worth checking back in the new year? Either answer is fine. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a commercial cleaning company writing to office managers.

When to use it

As the final email when you'd like a clear answer either way.

Why it works

• Asking 'should I stop?' gives the reader an easy, polite way to end it, and some will say 'actually, not yet'.
• It treats silence as a likely no without assuming it.
• A clear 'no' lets you suppress the contact and protect your sender reputation.

How to adapt it

• Rewrite the topic line for your service.
• When someone answers 'stop', mark them as not interested so they don't get future campaigns.