Sequence (cadence)
Also called: Cadence, Drip, Follow-up sequence
A sequence (or cadence) is the planned series of emails a lead receives in a campaign, with a delay before each follow-up and rules for when to stop.
How it affects cold email
Most replies come from someone catching a later email at a better moment. A good sequence is short, each email adds something new, and it stops the moment the person responds. See the follow-up guide.
How Inboxed handles it
- Each step has a delay in days and sends inside your sending hours in the lead’s local time, skipping weekends, chosen dates and holidays if you like. Follow-ups reply in the same thread by default and come from the same mailbox.
- A reply, bounce or unsubscribe stops the sequence; a reply also stops other people at the same company in that campaign by default; out-of-office replies pause the lead until they return. Steps can be conditional on an earlier email being opened or clicked (or not).
Related terms
Sources
Sources checked on 8 November 2026. Rules change, so check the source before you rely on a detail.
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